Why Do I Need Commercial Photography?

You’ve come to this site looking for a commercial photographer. The first thing you should ask yourself is, “Why commercial photography?”

What exactly are you looking for in a commercial photographer and why should you hire one? Do you want high-quality stock photos of your products or services? Are you selling something or are you promoting yourself? Is it for internal use? Understand what your needs are and then read more about what commercial photography is to see if your needs match up.

What Is Commercial Photography?

Commercial photography involves photographing a particular product, or someone supplying or receiving a particular service, in a way that showcases that product or service’s best features and entices the viewer to want to buy. Good commercial photography is a marketing tool that can really enhance your selling potential.

While it’s similar to advertising photography, it differs in that an advertising photography shoot sells an overall idea, while commercial photographers focus on a specific subject. Different types of commercial photography include automobile photography, interior photography, sports photography, jewelry photography, general product photography and more.

Benefits of Using Commercial Photography for Your Business      

Commercial photography highlights the best aspects of whatever you’re trying to sell. If you have a potential customer in front of you, you can try to explain what’s great about your project, but if they’re just looking at it, it can be more challenging to capture their imagination. That’s what a great commercial photographer does — they photograph your subject in such a way that inspires the viewer.

For what type of projects can commercial photography be used? Any situation where you can use the subject of a photograph to sell that subject is a potential commercial photography opportunity, whether you’re trying to sell a car or managing a rock band. It all comes down to the creativity of your commercial photographer and your own vision for marketing your product or service.

Is it necessary for your marketing strategy? Will you see ROI? There's no guarantee. However, a great commercial photography campaign can absolutely pay for itself with the attention and new customers it can bring to your company or organization.

How to Find the Right Commercial Photographer for You and Your Business      

To find the right commercial photographer for you and your business, look at their previous work to get an idea of that photographer’s style. Then ask yourself if your vision for your product or service matches that style. If you think it might, set up an appointment to talk with that photographer to explore further.

If you get a sense that you’re on the same page, you can proceed and hopefully find great success.